Abstract
References
- Victora CG, Bahl R, Barros AJD, et al. Breastfeeding in the 21st century: epidemiology, mechanisms, and lifelong effect. Lancet 2016; 387: 475-90.
- Sriraman K, Kellams A. Breastfeeding: What are the barriers? why women struggle to achieve their goals. J Women’s Health 2016; 25: 714-22.
- Alianmoghaddam N, Phibbs S, Benn C. “I did a lot of Googling”: A qualitative study of exclusive breastfeeding support through social media. Women Birth 2019; 32: 147-56.
- Umberson D, Pudrovska T, Reczek C. Parenthood, childlessness, and well-being: a life course perspective. J Marriage Fam 2010; 72: 612-29.
- Bartholomew MK, Schoppe‐Sullivan SJ, Glassman M, Kamp Dush CM, Sullivan JM. New parents’ Facebook use at the transition to parenthood. Fam Relat 2012; 61: 455-69.
- Doty JL, Dworkin J. Online social support for parents: a critical review. Marriage Fam Rev 2014; 50: 174-98.
- Griauzde DH, Kieffer EC, Domoff SE, et al. The influence of social media on child feeding practices and beliefs among Hispanic mothers: A mixed methods study. Eat Behav 2020; 36: 101361.
- Number of monthly active Instagram users from January 2013 to September 2017 (in millions). Statista.com (Access March 2019)
- Asiodu IV, Waters CM, Dailey DE, Lee KA, Lyndon A. Breastfeeding and social media among first-time African American mothers. J Obstet Gynecol Neonatal nurs 2015; 44: 268-78.
- Tomfohrde O, Reinke J. Breastfeeding mothers’ use of technology while breastfeeding. Comput Hum Behav 2016; 64: 556-61.
- Bryan MA, Evans Y, Morishita C, Midamba N, Moreno M. Parental perceptions of the internet and social media as a source of pediatric health information. Acad Pediatr 2020; 20: 31-8.
- Shieh C, Khan I, Umoren R. Engagement design in studies on pregnancy and infant health using social media: Systematic review. Prev Med Rep 2020; 19: 101113.
- Strecher V. Internet methods for delivering behavioral and health-related interventions (eHealth). Ann Rev Clin Psychol 2007; 3: 53-7.
- Vance K, Howe W, Dellavalle R P. Social internet sites as a soure of public health information. Dermatol Clin 2009; 27: 133-6.
- Distribution of Instagram users worldwide as of January 2018, by age group website: https: //www.statista.com/statistics/325587/instagram-global-age-group/ (Access december 2018)
- Türkiye Nüfus ve Vatandaşlık İşleri Müdürlüğü, TÜİK, Doğum istatistikleri, 2018 (Turkey Directorate of Population and Citizenship Affairs, TSI, Birth Statistics, Access : December 2018)
- Dornan B A, Oermann MH. Evaluation of breastfeeding web sites for patient education. Am J Matern Child Nurs 2006; 31: 18-23.
- Riordan J. Teaching breastfeeding on the web. J Hum Lact 2000; 16: 231-4.
- Thomas J, Shaikh U. Electronic communication with patients for breastfeeding support. J Hum Lact 2007; 23: 275-9.
- O’Connor ME, Brown EW, Lewin LO. An Internet-based educational program improves breastfeeding knowledge of maternal-child healthcare providers. Breastfeed Med 2011; 6: 421-7.
- Pate B. A systematic review of the effectiveness of breastfeeding intervention delivery methods. J Obstet Gynecol Neonatal Nurs 2009; 38: 642-3.
- Harding K, Aryeetey R, Carroll G, Lasisi O, Pérez-Escamilla R, Young M. Breastfeed4Ghana: Design and evaluation of an innovative social media campaign. Matern Child Nutr 2020; 16: e12909.
- Shaikh U, Scott B J. Extent, accuracy and credibility of breastfeeding information on the internet. J Hum Lact 2005; 21: 175-83.
- Bautista JR, Zhang Y, Gwizdka J. Healthcare professionals’ acts of correcting health misinformation on social media. J Med Inform 2021; 148: 104375.
Abstract
Background: Human milk has many proven benefits but breastfeeding rates are far below the desired optimal level. Social media plays an important role in accessing information and advice on health-related issues. There are several studies investigating how the social media has an impact on the community about health-related issues and decisions. We aimed to reveal how much Instagram has touched on breastfeeding and related contents about infant feeding.
Material and Method: This is a descriptive cross-sectional study. We surveyed on Turkish Instagram accounts which only share about children health and diseases between June 2018 and January 2019. We searched the hashtags about child health and infant feeding and we enrolled the accounts that have more than 1000 followers. The obtained data were analyzed by SPSS 16.0 for Windows. The significancy level was accepted as p<0.05.
Results: We enrolled 75 Turkish Instagram accounts. The mean number of posts was 743.77 (22-11349) and the mean number of posts of human milk and formula/bottle feeding were 9.80 and 2.07 (p=0.006). Human milk-related posts received a mean of 1368.3 likes, while those associated with formula/bottle feeding received 437.3 (p=0.007).
Conclusion: As a result, it is seen that posts on human milk and breastfeeding were significantly more than those on formula and bottle feeding in social media. The expanding world of the internet today, led us to think that social media can be used as an important tool to increase breastfeeding rates. This should be obviously taken into consideration in future plans of policy makers.
References
- Victora CG, Bahl R, Barros AJD, et al. Breastfeeding in the 21st century: epidemiology, mechanisms, and lifelong effect. Lancet 2016; 387: 475-90.
- Sriraman K, Kellams A. Breastfeeding: What are the barriers? why women struggle to achieve their goals. J Women’s Health 2016; 25: 714-22.
- Alianmoghaddam N, Phibbs S, Benn C. “I did a lot of Googling”: A qualitative study of exclusive breastfeeding support through social media. Women Birth 2019; 32: 147-56.
- Umberson D, Pudrovska T, Reczek C. Parenthood, childlessness, and well-being: a life course perspective. J Marriage Fam 2010; 72: 612-29.
- Bartholomew MK, Schoppe‐Sullivan SJ, Glassman M, Kamp Dush CM, Sullivan JM. New parents’ Facebook use at the transition to parenthood. Fam Relat 2012; 61: 455-69.
- Doty JL, Dworkin J. Online social support for parents: a critical review. Marriage Fam Rev 2014; 50: 174-98.
- Griauzde DH, Kieffer EC, Domoff SE, et al. The influence of social media on child feeding practices and beliefs among Hispanic mothers: A mixed methods study. Eat Behav 2020; 36: 101361.
- Number of monthly active Instagram users from January 2013 to September 2017 (in millions). Statista.com (Access March 2019)
- Asiodu IV, Waters CM, Dailey DE, Lee KA, Lyndon A. Breastfeeding and social media among first-time African American mothers. J Obstet Gynecol Neonatal nurs 2015; 44: 268-78.
- Tomfohrde O, Reinke J. Breastfeeding mothers’ use of technology while breastfeeding. Comput Hum Behav 2016; 64: 556-61.
- Bryan MA, Evans Y, Morishita C, Midamba N, Moreno M. Parental perceptions of the internet and social media as a source of pediatric health information. Acad Pediatr 2020; 20: 31-8.
- Shieh C, Khan I, Umoren R. Engagement design in studies on pregnancy and infant health using social media: Systematic review. Prev Med Rep 2020; 19: 101113.
- Strecher V. Internet methods for delivering behavioral and health-related interventions (eHealth). Ann Rev Clin Psychol 2007; 3: 53-7.
- Vance K, Howe W, Dellavalle R P. Social internet sites as a soure of public health information. Dermatol Clin 2009; 27: 133-6.
- Distribution of Instagram users worldwide as of January 2018, by age group website: https: //www.statista.com/statistics/325587/instagram-global-age-group/ (Access december 2018)
- Türkiye Nüfus ve Vatandaşlık İşleri Müdürlüğü, TÜİK, Doğum istatistikleri, 2018 (Turkey Directorate of Population and Citizenship Affairs, TSI, Birth Statistics, Access : December 2018)
- Dornan B A, Oermann MH. Evaluation of breastfeeding web sites for patient education. Am J Matern Child Nurs 2006; 31: 18-23.
- Riordan J. Teaching breastfeeding on the web. J Hum Lact 2000; 16: 231-4.
- Thomas J, Shaikh U. Electronic communication with patients for breastfeeding support. J Hum Lact 2007; 23: 275-9.
- O’Connor ME, Brown EW, Lewin LO. An Internet-based educational program improves breastfeeding knowledge of maternal-child healthcare providers. Breastfeed Med 2011; 6: 421-7.
- Pate B. A systematic review of the effectiveness of breastfeeding intervention delivery methods. J Obstet Gynecol Neonatal Nurs 2009; 38: 642-3.
- Harding K, Aryeetey R, Carroll G, Lasisi O, Pérez-Escamilla R, Young M. Breastfeed4Ghana: Design and evaluation of an innovative social media campaign. Matern Child Nutr 2020; 16: e12909.
- Shaikh U, Scott B J. Extent, accuracy and credibility of breastfeeding information on the internet. J Hum Lact 2005; 21: 175-83.
- Bautista JR, Zhang Y, Gwizdka J. Healthcare professionals’ acts of correcting health misinformation on social media. J Med Inform 2021; 148: 104375.
Details
| Primary Language | English |
|---|---|
| Subjects | Health Care Administration |
| Journal Section | Research Articles |
| Authors | |
| Publication Date | September 24, 2021 |
| Published in Issue | Year 2021 Volume: 3 Issue: 4 |
TR DİZİN ULAKBİM and International Indexes (1b)
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