Abstract
Google 2008 yılı sonunda gerçek zamanlı grip aramalarına göre grip aktivitesini ortaya koyan Google Grip Trendlerini paylaştı. Google trendlerinin sağlık alanında kullanımı da yıldan yıla çeşitlilik göstermiş ve grip alanında gerçekleştirilen çok sayıda çalışmadan sonra kanser, salmonella ve ishal gibi konularda çalışmalar gerçekleştirilmiştir. Bu çalışmada Türkiye’de grip, sağlığın geliştirilmesi, e-sağlık uygulamalarına ilgi ve ilaç talebi gibi bazı alanlarda yapılan Google arama trendlerinin değerlendirilmesi yapılmıştır. Önemli sayıda insanın, spesifik bir konuda mevsimsel ve yıllık eğilimlerini açığa çıkarabilecek Google arama verileri karar verme süreçlerine katkı verme potansiyeli taşımaktadır. Arama verisinin daha ayrıntılı ve ileri düzeyde değerlendirmesi ile sağlık politikalarının planlanması ve yönetimi daha etkin şekilde yapılabilecektir. Bu konudaki literatürün değerlendirilmesi ve örnekler sunulması için gerçek hayat verileri ile ve model uygulamaları ile de desteklenen çalışmaların yapılması faydalı olacaktır.
References
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- Cooper, C., Mallon, K., Leadbetter, S., Pollack, L., Peipins, L. (2005). Cancer internet search activity on a major search engine, United States 2001-2003. Journal of Med Internet Res 7(3):e36.
- Dugas, A.F, Hsieh, Y.H, Levin, SR, Pines, J.M., Mareiniss, D.P., Moharep, A.M., Gaydos, C.A., Perl, T.M., Rothman, R.E., Google Flu Trends: Correlation With Emergency Department Influenza Rates and Crowding Metrics Clinical Infectious Diseases, 54(4): 463–469, doi.org/10.1093/cid/cir883
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- Eysenbach, G. (2006) Infodemiology: Tracking flu-related searches on the web for sydromic surveillance. American Medical Informatics Association Annual Symposium Proceedings (Curran Associates, Red Hook, NY), 244-248.
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- Goel S., Hofman J M., Lahaie S, Pennock DM., Watts D.J.,(2010) Predicting consumer behavior with Web search, Proceedings of the National Academy of Sciences Sep 2010, 107(41): 17486-90. doi: 10.1073/pnas.1005962107
- Guzman, G. (2012). Internet search behavior as an economic forecasting tool: the case of inflation expectations, The Journal of Economic and Social Measurement, 36(3):1-38
- Internet World Stats web sitesi (2018), 16.08.2018 tarihinde https://www.internetworldstats.com/stats.htm adresinden alınmıştır.
- Pelat, C. Turbelin C., Bar-Hen, A., Flahault, A., Valleron, A.J., More Diseases Tracked by Using Google Trends, Emerg Infect Dis, 2009, 15(8): 1327-1328, 10.3201/eid1508.090299
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- Wu, L. and Brynjolfsson, E. (2009) The Future of Prediction: How Google Searches Foreshadow Housing Prices and Quantities. Paper presented at the ICIS 2009 Proceedings, Phoenix, AZ.
Abstract
Google Flu Trends has been shared which revealed influenza activity based on real-time flu searches at the end of 2008. The use of Google trends in health has also been diversified and after extensive work in the field of influenza; many studies have been conducted in areas such as cancer, influenza, salmonella and diarrhea in a number of countries. In this study, evaluations for Google query trends are conducted for subjects such as influenza, health promotion, public interest to e-health applications and demand for drugs for Turkey. Evaluations for Google query data which can reveal seasonal and annual tendencies of significant number of people for a specific topic has a potential to contribute decision making processes. More effective and efficient health policy planning and administration would be possible with a more detailed and advanced evaluation of query data. It would be useful to
References
- Althouse, B.M., Ng Y.Y., Cummings D.A.T. (2011). Prediction of Dengue Incidence Using Search Query Surveillance. PLoS Negl Trop Dis 5(8): e1258. https://doi.org/10.1371/journal.pntd.0001258
- Askitas, N., Zimmermann, K.F. (2009). Google Econometrics and Unemployment Forecasting. Applied Economics Quarterly: Vol. 55, No. 2, pp. 107-120. https://doi.org/10.3790/aeq.55.2.107
- Brownstein, J.S, Freifeld, C.C, Madoff, L.C. (2009) Digital disease detection: harnessing the web for public health surveillance, N Engl J Med. 360(21):2153-57.
- Choi, H. and Varian, H. (2012). Predicting the Present with Google Trends. The Economic Record, 88(Special Issue), 2-9 Cook, S., Conrad, C, Fowlkes A.L, Mohebbi M.H, (2011). Assessing Google Flu Trends Performance in the United States during the 2009 Influenza Virus A (H1N1) Pandemic, PlosOne, 6(8): e23610. https://doi.org/10.1371/journal.pone.0023610
- Cooper, C., Mallon, K., Leadbetter, S., Pollack, L., Peipins, L. (2005). Cancer internet search activity on a major search engine, United States 2001-2003. Journal of Med Internet Res 7(3):e36.
- Dugas, A.F, Hsieh, Y.H, Levin, SR, Pines, J.M., Mareiniss, D.P., Moharep, A.M., Gaydos, C.A., Perl, T.M., Rothman, R.E., Google Flu Trends: Correlation With Emergency Department Influenza Rates and Crowding Metrics Clinical Infectious Diseases, 54(4): 463–469, doi.org/10.1093/cid/cir883
- Dugas, A.F., Jalalpour M., Gel, Y., Levin, S., Torcaso, F., Igusa, T., et al. (2013) Influenza Forecasting with Google Flu Trends. PLoS ONE 8(2): e56176. https://doi.org/10.1371/journal.pone.0056176
- Eysenbach, G. (2006) Infodemiology: Tracking flu-related searches on the web for sydromic surveillance. American Medical Informatics Association Annual Symposium Proceedings (Curran Associates, Red Hook, NY), 244-248.
- Ginsberg, J., Mohebbi, M.H., Patel, R.S., Brammer, L., Smolinski M.S. and Brilliant, L. (2008) Detecting influenza epidemics using search query data. Nature 457:1012-1015.
- Goel S., Hofman J M., Lahaie S, Pennock DM., Watts D.J.,(2010) Predicting consumer behavior with Web search, Proceedings of the National Academy of Sciences Sep 2010, 107(41): 17486-90. doi: 10.1073/pnas.1005962107
- Guzman, G. (2012). Internet search behavior as an economic forecasting tool: the case of inflation expectations, The Journal of Economic and Social Measurement, 36(3):1-38
- Internet World Stats web sitesi (2018), 16.08.2018 tarihinde https://www.internetworldstats.com/stats.htm adresinden alınmıştır.
- Pelat, C. Turbelin C., Bar-Hen, A., Flahault, A., Valleron, A.J., More Diseases Tracked by Using Google Trends, Emerg Infect Dis, 2009, 15(8): 1327-1328, 10.3201/eid1508.090299
- Smartinsights web sitesi (2018), 16.08.2018 tarihinde https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ adresinden alınmıştır.
- Wu, L. and Brynjolfsson, E. (2009) The Future of Prediction: How Google Searches Foreshadow Housing Prices and Quantities. Paper presented at the ICIS 2009 Proceedings, Phoenix, AZ.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | August 31, 2018 |
| Acceptance Date | July 21, 2018 |
| Published in Issue | Year 2018 Volume: 4 Issue: 2 |
