Marmara Sağlık Hizmetleri Dergisi

Öz

In there cent days, the development of health sector and

the increase of expertisenegotiations in themarketing,

makeanotherexpertisefield of marketing of the hospital services.

The development of hospital services technology has a big role of

it. Because with thedoctors’ taking advantage of modern tools and

devices for the quick diagnosis and effective cure, make necessary

the instant tracking of technology.This naturally increased costs. In

this case the hospitals put themselves in the non-price competition

to take bigger piece of the cake. This is up to the best usage of

operation and management.

In a multivariate environment, effective and efficient health

services can be provided with an actual marketing approach which

aims to consider the variables in multiple ways and to avoids

ourcewasting. At this point the success of the hospitals will be

evaluated with the achievement of using the marketing concept at

the management.

One of the big reason of not being able to put in to the practice

of marketing concept in scientific sense is the imbalance of

supply-demand. So this huge demand can give to the hospitals the

assurance of providing services no matter what conditions. But in

the next few years, the significant increase of new hospitals gives

the clue of the serious rise of supply-demand balance. Therefore

the organisations must take precautions for not losing markets and

creating newmarkets.

Considering that the bond between the mother and the baby

developed immediately after birth and the increase in milk

production compared to the strength of this bond, the mother

should not stay away from her babies; It is important to find

maternal mothers for the production of mother’s milk and for the

development of the bonds with the baby.This study emphasized

the necessity of mother hotel and guest mother project which is

perhaps the most important of product diversification policies and

social projects in health services.