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Researchers
Nurettin Ozan Bakır
Nurettin Ozan Bakır
Assoc. Prof. Dr.
MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication
11
Review
7
CrossRef Cited
22
11
Publication
7
Review
22
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing Research Methodology
Consumer Behaviour
Product and Brand Management
Institution
MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors:
N. Ozan Bakır
Published: 2019 ,
Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1468
1
CITED
1
FAVORITE
1468
TOTAL DOWNLOAD COUNT
SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors:
Nurettin Ozan Bakır
, Gözde Koncuk
Published: 2020 ,
Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1867
1
CITED
1
FAVORITE
1867
TOTAL DOWNLOAD COUNT
THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors:
Nurettin Ozan Bakır
, Ali Emre Bekereci
Published: 2020 ,
Journal of Research in Business
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1215
0
CITED
1
FAVORITE
1215
TOTAL DOWNLOAD COUNT
THE EFFECT OF BRAND REPUTATION ON WILLINGNESS TO PAY: THE MEDIATING ROLE OF BRAND LOVE AND A RESEARCH ON NIKE BRAND
Authors:
Nurettin Ozan Bakır
,
Gunay Safarzade
Published: 2020 ,
Aurum Journal of Social Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
890
0
CITED
1
FAVORITE
890
TOTAL DOWNLOAD COUNT
The Effect of Dimensions of Brand Experience on Dimensions of Purchasing Cosmetic Products: A Comparison of Flormar and Mac Brands
Authors:
Gözde Sula Averbek
,
Nurettin Ozan Bakır
Published: 2022 ,
Aurum Journal of Social Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
648
0
CITED
1
FAVORITE
648
TOTAL DOWNLOAD COUNT
Publications
THE EFFECT OF SERVİCESCAPE ON CUSTOMER CİTİZENSHİP BEHAVİOR: THE MEDİATİNG ROLE OF CUSTOMER ENGAGEMENT
Authors:
Nurettin Ozan Bakır
,
Gülşah Gençer Çelik
,
Erkan Taşkıran
,
Gökten Öngel
Published: 2024 ,
Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435284
FAVORITE
1
TOTAL DOWNLOAD COUNT
61
1
FAVORITE
61
TOTAL DOWNLOAD COUNT
The Effect of Dimensions of Brand Experience on Dimensions of Purchasing Cosmetic Products: A Comparison of Flormar and Mac Brands
Authors:
Gözde Sula Averbek
,
Nurettin Ozan Bakır
Published: 2022 ,
Aurum Journal of Social Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
648
1
FAVORITE
648
TOTAL DOWNLOAD COUNT
THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors:
Ebru Tanrıkulu
,
Nurettin Ozan Bakır
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.812174
FAVORITE
0
TOTAL DOWNLOAD COUNT
1417
0
FAVORITE
1417
TOTAL DOWNLOAD COUNT
Özel Markalarda Algılanan Risk Boyutlarının Satın Alma Niyetine Etkisi: Özel Marka İmajının Aracılık Rolü
Authors:
Nurettin Ozan Bakır
, Emil Agharzayev
Published: 2021 ,
Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.706779
FAVORITE
0
TOTAL DOWNLOAD COUNT
925
0
FAVORITE
925
TOTAL DOWNLOAD COUNT
THE EFFECT OF BRAND REPUTATION ON WILLINGNESS TO PAY: THE MEDIATING ROLE OF BRAND LOVE AND A RESEARCH ON NIKE BRAND
Authors:
Nurettin Ozan Bakır
,
Gunay Safarzade
Published: 2020 ,
Aurum Journal of Social Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
890
1
FAVORITE
890
TOTAL DOWNLOAD COUNT
THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors:
Nurettin Ozan Bakır
, Ali Emre Bekereci
Published: 2020 ,
Journal of Research in Business
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1215
1
FAVORITE
1215
TOTAL DOWNLOAD COUNT
SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors:
Nurettin Ozan Bakır
, Gözde Koncuk
Published: 2020 ,
Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
FAVORITE
1
TOTAL DOWNLOAD COUNT
1867
1
FAVORITE
1867
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors:
N. Ozan Bakır
Published: 2019 ,
Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
FAVORITE
1
TOTAL DOWNLOAD COUNT
1468
1
FAVORITE
1468
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors:
F. Arslan
,
N. Bakır
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
3430
0
FAVORITE
3430
TOTAL DOWNLOAD COUNT
PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors:
Nurettin Bakır
Published: 2014 ,
Oneri
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
6052
0
FAVORITE
6052
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan,
N. Ozan Bakır
Published: 2009 ,
Oneri
DOI: 10.14783/maruoneri.696102
FAVORITE
0
TOTAL DOWNLOAD COUNT
719
0
FAVORITE
719
TOTAL DOWNLOAD COUNT
Articles published in
Akademik Hassasiyetler
Aurum Journal of Social Sciences
Beykoz Akademi Dergisi
Journal of Business Economics and Management Research
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Oneri
Yönetim Bilimleri Dergisi
Editorship
Journal of Research in Business
Technical Editor , Section Editor , Layout Editor , Copyeditor
Reviews
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
GSU Managerial and Social Sciences Letters
Journal of Business Economics and Management Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pazarlama ve Pazarlama Araştırmaları Dergisi
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Yönetim Bilimleri Dergisi
Publications
THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors:
Ebru Tanrıkulu
,
Nurettin Ozan Bakır
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.812174
CITED
5
FAVORITE
0
TOTAL DOWNLOAD COUNT
1417
5
CITED
0
FAVORITE
1417
TOTAL DOWNLOAD COUNT
SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors:
Nurettin Ozan Bakır
, Gözde Koncuk
Published: 2020 ,
Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1867
1
CITED
1
FAVORITE
1867
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors:
N. Ozan Bakır
Published: 2019 ,
Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1468
1
CITED
1
FAVORITE
1468
TOTAL DOWNLOAD COUNT
PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors:
Nurettin Bakır
Published: 2014 ,
Oneri
DOI: -
CITED
14
FAVORITE
0
TOTAL DOWNLOAD COUNT
6052
14
CITED
0
FAVORITE
6052
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan,
N. Ozan Bakır
Published: 2009 ,
Oneri
DOI: 10.14783/maruoneri.696102
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
719
1
CITED
0
FAVORITE
719
TOTAL DOWNLOAD COUNT
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